Website Optimization Research and Implementation for a New Website

By conducting a website optimization strategy before a single piece of code is written you will save time and money by preventing your site from being reconstructed. It will also give you market insight to who your competitors are, what keywords people use to find your type of product or service and what goals will need to be achieved in order to produce first page rankings. Every site requires there own unique strategy but below is an example of our methodology.

Step 1: Keyword Research and Analysis

We identify what keyword phrases people use to find the products you offer within search engines such as Google, Yahoo and MSN. We will gather hundreds of keyword possibilities and identify how many times each phrase is entered into a search engine every 60 days. We will then identify how many other websites are using the same keyword phrases. As a group we will select the keywords we feel have the best chance of producing first page rankings. The selected keywords will become our primary keywords and used as the foundation of the website optimization strategy.

Step 2: Keyword Competitor Research and Analysis

Website use complex algorithms to determine the rankings of each keyword within every website on the Internet. The algorithms are also highly guarded secrets. In order to get a glimpse at how the search engines are ranking websites in your particular market we will analyze the top ten websites for each of your primary keywords in Google, Yahoo and MSN. This analysis will look at multiple variables including: the keyword density of the title tags, meta- tags, body text, internal links, alt-tags; the number of incoming links and the Page Rank of those links; use of CSS, database driven content or any other technology that is an influencing rankings; the age of the domain, file structures, and many other attributes.

Step 3: Keyword implementation

a. Content Optimization - The content of the website plays an important role in how your keywords will be ranked within the search engine results. How the words are displayed, the number of times they appear, and where they appear all play a part.

During this phase we will re-work the content that have written for each page of the website. Using the keyword competitor report we will create optimized pages based on those who already have 1st page rankings. This will ensure proper (KD %) Keyword Density Percentage through out all pieces of search engine readable code.

Why is KD% important? If the KD% is too high your website has a good chance of being penalized or even banned from the results, if it is too low your site will not rank near the top.

b. Back-end code optimization - depending on the technology that is used we can implement a variety of back-end coding techniques that will ensure the search engine spiders are able to easily read and disseminate each of the pages within your website. Such techniques include keyword optimized title-tags, alt-tags and internal links; optimized file and domain structures; place your content within <noscript> tags and <object> tags; site maps and 404 error page. The techniques used will all depend on the competitiveness of your keyword market