
Rescue A Million is a non-profit organization dedicated to saving both children and the environment by dividing donations to feed starving children and plant trees. In this self-perpetuating program, when the trees are harvested for lumber, the proceeds are split again to feed more children, and plant additional trees. The site is also dedicated to helping Hurricane Katrina victims by helping displaced children and their families find homes.
The custom web site design effectively conveys the various donation and rescue programs offered by Rescue A Million. Onit Solutions consulted on the website copy, and helped refine the message to provide a clear picture of how the donation programs work, motivate people to donate, and make donation action item links easily accessable. The website was designed in such a way that content could be easily updated. Onit Solutions also consulted on various low cost search engine marketing techniques and link building strategies.