Annae Beauty

Background:

Annae Beauty products are an entirely new type of remarkably effective crystal-based skin rejuvenation products. Annae's POME Crystals are a uniquely pure matrix of over 50 crystals and gems (including tourmalines, lepidolites, and topaz, plus a surprising amount of gold). Their extreme age (over 1.6 billion years old) and one-of-a-kind site "imprinting" provides Annae products with skin rejuvenation and healing benefits simply not otherwise available.
The previous Annaebeauty.com website was a far cry from matching the high caliber products they sell, and in dire need of an update. Additionally their e-commerce system was seriously out-dated, cryptic and difficult to use. Annae had multiple resellers willing to sell their product, but refused to send clients to the old site, thus expanding their affiliate program proved difficult.

Results:

Onit Solutions immediately saw the opportunity to help Annae capitalize on various online opportunities. After consultation about their updated online goals, Onit Solutions went to work creating a new web site design that was both reflective of their quality products, and established them as a serious competitor in their field. Onit Solutions completely overhauled their e-commerce system and gave Annae the ability to update their online catalog of products without having to call us. The e-commerce system also tied into an affiliate program, where Annae can finally capitalize on a number of awaiting channel partners.

Web Site Design Services Provided:

• Performed opportunity and market channel analysis
• Consultation on various affiliate programs and affiliate tracking
• Consult overall site structure and various functionality
• Consult on custom e-commerce needs and protocols
• Setup appropriate infrastructure and hosting environment
• Create website color scheme, layout, and look and feel
• Consult and create intuitive site flow and user architecture
• Implemented custom shopping cart and secure checkout
• Implement website tracking tool for marketing accountability
• Research and Implement Search Engine Marketing strategy to create rapid exposure