
InvestorLoft.com required an animated tour of their website to inform new clients about the innovative features that make their site different. The challenge was to explain the site features in such a way that showed how the functions and interface were superior to competitor sites, while not getting too technical. they answered an industry need without being too technical that even a newbie could understand
The tour is geared for a large demographic of site users - real estate professionals, newbie and experienced investors. Onit Solutions captured the goals in the voice over script and storyboard, which focuses on discussing the philosophy that makes the website more effective and efficient for selecting real estate investment opportunities, rather than showing a detailed step by step walkthrough of each function of the site.