
Network Marketing company S4Z needed a promotional animated movie for their CD-rom. The movie needed to be engaging enough to catch and hold viewers attention so viewers would continue watching the rest of the informational movies about the company.
In this example, Onit Solutions uses a disruptive storyline to achieve the goals. By starting with a ludicrous play on stigmas attached to network marketing programs, we abruptly transition into a comedic skit between the company mascot and narrator, then once regaining the viewer's full attention, we transition again into an eye-grabbing intro that quickly highlights the quality points of the company network marketing program.
This promo movie has been one of the most successful Onit Solutions has created to date, and led to one of the highest clickthrough rates for any of the multimedia CD-roms we have worked on.
All the network marketing movies shown in our multimedia portfolio were contained on a CD-rom in an easy to navigate interface. The interface allowed a CD viewer to pause, rewind, or fast forward each movie to facilitate discussion, or review key concepts. Company reps could purchase customized CDs that would stream in the rep's contact information and ensure that any signups from the rep's CD would be credited to their downline. The movie has been compressed for optimal play over the web.