
Onit Solutions required a persuasive promo movie to use as an intro for our own marketing CD-rom.
As a change from the usual text/voice based style of promo movies that directly explain the message (contained on the rest of the CD), Onit Solutions decided to use a more abstract approach of imagery and sounds to carry the desired message. "How do you reach them?". Every advertiser wants eyes on their product, but once you get the eyes - do they get the message?