
Co-op world is a network marketing company that required a motivational promo to give an overview of the company background, and begin to explain how their network marketing system works. The promo needed to give a brief overview of how affiliates can make money from their system and encourage viewers to sign up.
Onit Solutions created a custom storyboard and voice over script that told interested viewers about the company background, money making opportunities, and reasons to sign up immediately. The multimedia design reflected the message of the script, and engaged the viewer to continue watching and absorbing the message - much more effectively than text-only network marketing pitches that quickly lose the interest of the reader.
Initially intended only for release on CD-rom, the movie was so successful in explaining the business it was included on the company website and used in email marketing campaigns.
Onit Solutions even went as far as to coin a new term for the script to help explain the background of the business:
Capitalism + Cooperation = Co-opitalism - a revolutionary new philosophy that takes the best parts of capitalism but revamps the shortcomings with a big dose of co-operation and commmunity.