TCC Identity

Background:

TCC (Technology Control Company) has created a revolutionary, after-market part for auto exhaust systems that significantly reduces emmissions. The company is still in funding phase, but needed to begin getting their marcom together to approach investors and prepare for full scale product launch and marketing campaigns. This environmentally conscious company is looking to take their product globally from the get-go, and was emphatic about the profound global effects their product will have on the environment.

Results:

The blue globe on a clean white background signifies both pure water and clean air, while the strong block lettering of the company's acronym stretches across the globe to convey the wide impact of their product's reach. The outlines around each letter signifies its own self sustaining environment while visually enhancing the call letters. Additionally, Onit Solutions helped to refine the "Global Solution For Pollution" tagline for their company.