Sungrooves Logo




Background:

The local DJ also required an updated identity to use with his CD album art and on flyers, website and other artwork.

Results:

The final selected logo embodied the fiery heat of the southern beaches, while the small dots on the map signify various club-party desinations around the globe. The concept found below signified the sun setting over the ocean, the waves crashing onto the shore to reveal the tagline "Adventures in global dance culture".

Initial Concepts:

Below is the other brand concept under consideration.