2-Day Search Engine Optimization and Internet Marketing Training Example:

Day 1: Morning

Introduction into search engine algorithms

    • What are search engine spiders looking for
    • Why is Google PageRank and Alexa ratings important
    • What are the myths of search engine optimization
    • How can you get black listed from search engines
    • Link Popularity – good links vs. bad links and how to tell the differences
    • Keyword Density/Proximity and its importance

Overview of search engine optimization tools and how to use them

    • Keyword Research
    • Keyword Ranking
    • Keyword Density
    • Link Popularity
    • Campaign tracking (PPC, Email, Newsletters, Banners etc)

Day 1: Afternoon

Keyword Selection

    • locating keywords with the most amount of traffic and the lease amount of competition
    • identifying other keyword opportunities

Conducting keyword competitor research

    • How to use websites positioned at the top of Google to understand what the algorithms are looking for
    • Applying the research to set goals for your own site

Day 2: Morning

Apply knowledge to your own website from previous training day

    • Conduct keyword research – locate 200 plus keyword opportunities – narrow list down to 5 primary keywords and 15 supporting keywords
    • Using software identify current position of top keywords in Google, Yahoo and MSN
    • Using software conduct keyword competitor research on top 5 primary keywords. Identify keyword density, incoming links, use of CSS/HTML and other factors.
    • Review website for errors or areas of opportunity
    • Identify quality, type and number of incoming links
    • Identify PageRank and Alexa rating
    • Identify Keyword Density of website and compare it to competition
    • Set goals for website

Constructing an optimized website

    • Importance of CSS and XHTML
    • What types of pages not to build
    • Proper use of the page title, H tags, alt-tags, links and others
    • Creating content – what to create and where to put it
    • Selecting the correct domain – use of sub-domains and sub-directories
    • Creating an optimized site map and 400 errors page
    • Robot.txt file on server

The search engine order of importance

    • Who’s who
    • Why submitting your site to a search engine might be a bad thing
    • Submitting to directories

Day 2: Afternoon

Developing a long-term in-coming links campaign

    • Paid listings vs. Free Listings
    • Writing optimized press releases/articles
    • Where to submit your site/press releases/articles
    • Creating optimized link titles and descriptions
    • Other types of expert documents and link opportunities
    • About the new nofollow tag

Continuing the education process

    • What websites to go – what’s worth paying for – using discussion boards.