Internet Marketing

In-coming Link Campaign

Building link popularity through an incoming link campaign can greatly influence your search engine rankings. Search engines use the number of links pointing to a website as way to identify how popular a website is. However, the number of links is not the only factor, the quality of those links also plays an important role. By getting links from companies such as CNN, The New York Times, GM, Microsoft, or any other popular website you are letting the search engine know that you have a website people are interested in. Not only will this help improve keyword rankings it also builds brand recognition and drives more people to your website.

Below are a few of the methods we use to drive in-coming links to your website
  • Optimize and submit expert documents - these documents include: press releases, articles, white papers, newsletters, and user guides. We can help you to optimize existing document or create new ones in order to help you become and expert in your industry.
  • Locate and hand submit industry relevant links on popular websites
  • Create optimized link text and descriptions
  • Submit site to top 20 pay directories (i.e. superpages, yahoo, business.com)

A word about search engine submission

The first thing to consider is that there are not "thousands" of search engines on the Internet, as many advertisers claim. Google, Yahoo and MSN generate nearly 90% of all search engine traffic and none of them require a paid submission. In order to be included in the index you need to get links from websites that are already in the search engine index.